The IRA recently completed a two-year awareness building campaign directed at the fencing industry and end-users. Print advertising in both regional and national media highlighted attributes of proper versus inferior-treated posts and poles.
We developed a four-color brochure, How to recognize quality treated posts and poles, available to all IRA members for distribution to customers and prospects. It contains the AWPA C16 Standard for recommended pressure-treatment retentions and depth of penetration for wood posts in ground contact.
We surveyed government buyers and specifiers of wood post and pole products to discover the most effective means for our members to reach this special buyer group and gain new sales. Respondents included the U.S. Bureau of Land Management; U.S. Forest Service; and six Western states’ Fish, Wildlife and Parks departments. We then provided our members with specific guidelines to plug into government buying systems and learn how to submit bids on projects. A report of the government buyer survey is available in this website.
The IRA also participated in local, state and regional industry trade shows where buyers and end-users learned about our members’ products and services and were educated on proper pressure treatment of roundwood products.